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AutoMark Recognized with 2012 AWA Award: Top Rated Website Merchandising Tools

AutoMark was selected this year by PCG Consulting to receive a 2012 Automotive Website Award (AWA). The company was recognized this year for Top Rated Website Merchandising Tools.

The 2012 Automotive Website Award ceremony was held at the Aria Hotel and Casino in Las Vegas. Over 600 automotive industry professionals attended this prestigious awards ceremony, which identifies the most innovative technology and software solutions for automotive retailers.

This year, 41 awards were presented to companies and individuals that represent innovative solutions for car dealers in the areas of website design, mobile technology, social media, proactive chat, merchandising tools, CRM, reputation management, advertising, customer service and industry thought leadership.

AutoMark was one of the finalists this year being recognized with an AWA for Top Rated Website Merchandising Tools. PCG Consulting congratulates AutoMark and their employees for being recognized above their peers in this competitive category.

The AWA is the highest recognition for companies that assist the automotive retail industry to operate more effectively. The honorees are selected after a rigorous testing and evaluation from the staff at PCG Consulting. PCG is a leading consultancy firm that assists car dealers with best practice solutions for business operations and marketing.

The AWA ceremony was held in conjunction with AutoCon 2012, which exceeded all records for first year attendance at an automotive conference. AutoCon has set itself apart by offering an innovative conference format with an all-inclusive attendee package that has changed the dynamics of automotive conferences.

About AutoMark:
Automark Solutions is a shared vision of three companies that have effectively served automobile dealers, nation-wide for over 25 years.  Through partnering in 2011 they have utilized their combined expertise to develop an industry-first set of website conversion technologies to engage more online shoppers than ever before.  The dealer benefits are substantial, delivering increases to internet-based sales by 25%, 50%,100% or more, beginning day 1 across all OEMs and website platforms.  Automarks’ unprecedented success clearly validates that the lure of immediate, hassle-free access to online information, 24x7x365 is widely received by Gen Y, Gen X and Baby boomers alike.

At the core of their offering is a series of patent pending, fully automated technologies that are easily to set-up and require little to no effort to maintain.  Their Daily Deals and Lease Specials work automatically to keep the dealer’s “Specials” tab fresh and engaging at all times while capturing lead information from low-funnel buyers.  Instant Price Quote and Instant Lease Quote provides online buyers the ability to request and within seconds receive personalized, professionally presented and accurate dealer defined quotes on any vehicle in stock 24x7x365.  Their unique version of Make an Offer significantly increases the lead capture of pre-owned shoppers while Drive Payment Free “sweepstakes” is strategically placed to capture the hard to reach.